This is just the beginning…

More About Cranberry Learning, Inc.

Cranberry Learning, Inc., is a nonprofit education tool and cranberry career pathway guide. Our mission is to share cranberry learning resources that connect students to the cranberry industry. The Cranberry Lesson Plans and Videos are STEAM based and have elements that meet educational standards while including cranberry production and horticultural facts.

Cranberry Learning’s vision is to contribute toward the short and long range plan for agriculture and the cranberry industry’s workforce succession plan. With cranberry lesson plans for traditional and nontraditional K-12 classrooms, we will direct students to cranberry industry careers with lesson plans & videos embedded with a cross over of agriculture and cranberry content focused on academic career planning curriculum.

Cranberry Learning will grow your understanding where and how cranberries are grown, who cultivates cranberries and produces cranberry products; as well as the effects cranberry agriculture has on the economy, environment, technology, lifestyle and its relationship to cranberry growing communities.

Cranberry farming is a trades driven industry with a variety of work environments to choose from and it lends a path toward a balanced lifestyle career. 

Two cranberry specialists, Pam Verhulst, Cranberry Consultant, and Heidi Slinkman, multi-generational family grower, founded and spearheaded Cranberry Learning. Both live and work in their Wisconsin cranberry communities.

Meet the Founders

Pam Verhulst

CO-FOUNDER

President for Cranberry Learning, Inc., Pam Verhulst is a horticulturalist that specializes in cranberry production with a passion for education. Pam is a second-generation cranberry consultant with Lady Bug IPM, founded by her mother, Jayne Sojka, in 1991. She is actively involved in the Wisconsin State Cranberry Growers Association, contributing to several committees, including Research, Education, and Public Policy. Pam has also been a long-time Technical Service Provider with the NRCS, assisting cranberry growers in securing conservation funding to enhance farm sustainability. She is a member of the Wisconsin Association of Professional Agricultural Consultants (WAPAC) and the National Association of Independent Crop Consultants (NAICC) where she serves on the Government Affairs Committee.

Pam married her husband, Michael, in 2010.  They have three sons, Lucas, Gavin and Jayce.  After having children, she started volunteering and taking on leadership roles at her children’s school and church.  It was then she realized how influential children were and the importance of early education.  This realization led to cofounding the Cranberry Learning Inc.

Heidi Slinkman

CO-FOUNDER

Heidi Slinkman, Vice President/Treasurer for Cranberry Learning Inc., is a generational cranberry grower and the Business Manager for her family farm, Gaynor Cranberry Company. The cranberry 'marsh' was established in 1876, marking 148 years of harvesting Wisconsin's #1 state fruit, as Wisconsin celebrates its 30th year leading the nation in cranberry production. She has a B.A. in Business Management from the University of St.Thomas, MN and continues to boot up and learn from the agribusiness world. Heidi is married to her adoring husband, Brian, and they’ve grown their family with their son and daughter, Luke and Victoria, and their springer spaniel, Scottie.

She serves on the Wood County Farm Bureau Board and focuses on agriculture education and promotion. As a member and past Director of the Wisconsin State Cranberry Growers Association, Heidi worked to secure funds to support cranberry research.  As a graduate of the UW Extension Leadership Wisconsin Program, she helped develop the WSCGA Leadership Program. Heidi also served in leadership roles for Ocean Spray, serving on the Board of Directors for the Cranberry Institute and Ocean Spray’s Grower Council, while she also represented as an Ocean Spray Grower at special events in L.A., N.Y.C and London.

Chairing the “Cranberry Expo” for Wisconsin’s 2018 Farm Technology Days, poised Heidi to continue to explore agriculture education outreach. Heidi is passionate for her family, farm and community and enjoys public speaking. With her strong background in Farm HR and AG PR, Heidi shares her passion for agriculture with the purpose to connect a broader audience to agriculture in order to help build and enrich American communities and the space and place you call home.

Where to Start…

  • EDUCATORS

    Lessons have been developed to engage students in Science, Technology, Engineering, Art and Math (STEAM). With these resources’ volunteers, teachers, and other agricultural advocates will help our youth better connect where food comes from, teach them about healthy eating and provide fun educational experiences.

  • JOB SEEKERS

    We recognized the value of connecting our community to cranberry farming and saw the need to enhance cranberry agricultural education materials for the classroom. With the right resources, volunteers, teachers, and other agricultural advocates we can educate others about the many fulfilling jobs and careers in cranberry agriculture